PROFILE    
With experience as a Senior Designer and Print Designer, my expertise lies in developing multi-product womenswear and girlswear collections—integrating unique print techniques into outerwear, dresses, tops, trousers, skirts, and accessories. I am very confident in designing collections that stand out while remaining highly commercial, with extensive experience in creating for both fast fashion and high-end premium markets. Many of my designs have received repeat orders over several years, with select pieces becoming timeless staples that continue to generate demand season after season.
My design approach is rooted in detailed research, thoughtful concept development, and precision in execution. Each design is carried out with care and accuracy, ensuring that it is technically sound, well-constructed, and commercially viable. I pay close attention to fit, construction, print placement, and production feasibility down to the finest detail.
I have extensive experience in both woven and knitwear design, underpinned by a strong technical foundation in garment construction, fabric innovation, and finishing techniques. With senior-level knowledge in creative pattern cutting and garment engineering, I am able to anticipate and resolve technical challenges early in the development process—ensuring smooth production, minimising costly errors, and delivering high-quality garments at accessible price points. This balance of quality and affordability makes my work particularly well suited to the demands of the fast fashion industry.
Throughout my career, I’ve worked closely with buyers, production teams, pattern 

cutters, and seamstresses—developing a clear understanding of workflow, 

requirements, and expectations at each stage of the product lifecycle. I adapt easily to fast-paced production environments and bring a solutions-focused approach that bridges the gap between creative vision and technical execution.
I am highly skilled in 3D digital tools such as CLO 3D and Blender. Alongside this, I use traditional hand-drawing, collage, and watercolour painting to apply a mixed-media approach to textile design. I am proficient in Adobe Photoshop, Illustrator, and InDesign, with extensive experience in creating both screen and digital prints. My expertise also includes developing seamless repeat patterns and preparing files for production, including precise colour separations.
In addition to original design work, I have experience in upcycling and reworking existing garments—a growing demand in today's sustainability-conscious market. My knowledge of creative reuse allows me to contribute innovative and environmentally responsible solutions.
Beyond design, I have a solid background in vendor and supplier management, working closely with international manufacturers to source premium materials while maintaining exceptional standards of craftsmanship. I have negotiated contracts to secure competitive pricing without compromising on quality and built long-standing partnerships with fabric mills, textile suppliers, and garment factories across the UK, Europe, Turkey, and Asia. While many of these relationships began during previous full-time roles, I continue to collaborate with several of these companies on a freelance basis due to ongoing demand and the strength of our working relationship.

My designs have been worn by internationally recognised celebrities, and my work has been independently featured in esteemed publications such as L'Officiel and Marie Claire.

​