Scouting for new faces, I am responsible for generating ideas and creating concepts. I also supervise the work of junior creatives on their projects.

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I understand the target audience and adjust art direction as required. Additionally, I contribute innovative ideas appropriate to the client’s marketing strategy, challenging the status quo.

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As part of my role, I direct photographers, illustrators, designers, and production staff to ensure the proper production of campaign elements. I present concepts and creative work in an organised, professional, and effective style to clients, always preparing thoroughly for all client presentations.

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Working on multiple projects simultaneously, I consistently deliver on client expectations and meet objectives. I monitor work and progress by supervising the work of junior creatives and providing support as needed.

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I understand how budgets and schedules are developed and how they link to business and performance. 

I also actively seek cross-discipline learning from colleagues and vendors to ensure the highest quality product within specified deadlines.

To stay at the forefront of industry trends, I keep up to date and share knowledge with internal teams.