Romantic Minimalism SS24

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Soft Power: SS24 blends flowing pastels, deep gem tones, and crisp tailoring to offer versatility and impact.

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Key Elements:

• Palette: Soft blush, creamy whites, muted greens, and vibrant reds/pinks (aligned with the dopamine color trend).

• Silhouettes: Clean cuts mixed with wrap details, plunging necklines, voluminous sleeves, and elegant slits — aligning with the feminine tailoring trend.

• Styling Focus: Transitional pieces for work-to-weekend wear. Think fluid wrap tops, statement suits, and draped dresses.

• Target Customer: Gen Z and Millennial women embracing romanticised minimalism, empowered dressing, and curated personal style.