For this fashion shoot, I curated and developed a moodboard that set the creative tone for a bold and futuristic aesthetic. Drawing inspiration from neon lights and the vibrant energy of 90s arcade culture, the concept blended sci-fi elements with strikingly bright colours to create a visually immersive experience.

The moodboard served as a guiding blueprint for the shoot, influencing everything from set design and styling to lighting and overall atmosphere. Its dynamic mix of retro-futuristic motifs and electric hues created a unique narrative that celebrated nostalgia while embracing forward-thinking design.

As the Art Director, I ensured the vision was cohesively executed across all creative stages, providing a strong foundation for the team to bring this high-impact concept to life.