Through market research, cultural immersion, and trend analysis, I identify skilled artisans whose techniques align with brand visions. I source talent through my network, artisan fairs, local communities, travelling and design networks to ensure authenticity and quality.

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• Objective: Introduce artisanal lacework into a luxury brand collection.

• Approach: Sourced lace makers from Turkiye, hired freelancers for samples and small production. 

• Outcome: Boosted brand storytelling, resulting in increased press coverage and a 30% sales growth for the collection.

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By nurturing strong relationships with artisans, I create an environment of mutual respect and creative exchange. Regular visits, workshops, and collaborative sessions help translate brand needs into bespoke handcrafted pieces.

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• ​​​​Objective: Develop a limited-edition jewellery line with a focus on sustainability and craftsmanship.

• Approach: Collaborated with eco-conscious artisans using recycled materials.

• Outcome: The collection sold out within two weeks.

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I manage projects end-to-end, from initial design briefs and prototyping to final production. My role includes coordinating timelines, quality control, and ensuring each artisan’s work aligns with brand standards.

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• Worked closely with the artist to adapt hand-painted designs into printable patterns for textiles.

• Facilitated a creative exchange, where the artist experimented with colour palettes and brushstroke techniques that translated beautifully onto silks and lightweight fabrics.

Outcome:

• The capsule collection received widespread acclaim for its artisanal quality and innovative design approach and featured in Marie Claire Arabia.